If there’s one thing I’ve learned after years of working across both the corporate and charity worlds, it’s this — ideas are rarely the problem.
The challenge is usually in how they’re seen, framed, and shared.
So I created Insights as a space to talk about the real work that happens behind the scenes — the messy middle where funding applications are rewritten, business plans reshaped, and lightbulb moments finally connect the dots.
Because great ideas don’t just appear — they grow through rethinking.
What you’ll find here
You’ll find practical tools and reflections from my work helping charities, CICs, and small businesses to unlock income and ideas that last.
Things like:
- How to make funders fall in love with your story.
- How to turn what you already do into something fundable — or sellable.
- How to build income that actually sustains your mission.
- And sometimes, how to stop overcomplicating everything and just start again with clarity.
There’ll be the occasional rant (a good-natured one), a few personal stories from my own creative projects — including my award-winning eco product journey — and plenty of honest thoughts about what’s really working across the sector.
Why it matters
Whether you’re a founder, fundraiser, or changemaker, I believe that creativity and strategy go hand in hand.
If you can tell your story clearly, position your idea well, and show the difference you make, you can open doors that once felt closed.
And that’s what this blog is really about — helping you see your work in a new light, so it feels exciting again.
So grab a cuppa, take five minutes out, and join me as we explore new ways to think, build, and grow — one small rethink at a time.
Welcome to Insights
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